Search Engine Optimisation, or SEO, doesn’t have to be considered rocket science.
Although one cool infographic I found reckons it’s Alchemy which as a synthetic chemist I appreciate.
The aim of this article, however, is to demystify the area for those new to the field, and provide some explanation to some buzzwords you will encounter when discussing anything to do with SEO.
In alphabetical order….
ALGORITHM: Every search engine has a “secret recipe” or algorithm for scanning all the information on the internet to rank search results
BOUNCE RATE: Ideally you want to have a low bounce rate on your website i.e. you don’t want people to look at your site and immediately leave
CONTENT: There is just no getting around the fact to have great SEO you need to have great, fresh, interesting and engaging content
INGREDIENTS: It’s important your website has the right mix of ingredients required for the “secret recipe” so when a search engines crawl your content it has what it needs to index and rank your site appropriately
KEYWORDS: Maintaining consistency across multiple platforms, e.g. Facebook, Twitter, and LinkedIn, is important as it can effectively train users on what your search terms are as well as reinforce your personal brand. You should also avoid overstuffing your pages with keywords because search engines are smart enough to notice this, and that will have a negative effect on your SEO
LINKS: The links to your website are important as these function as recommendations or “likes” of your content. Trustworthy sites linking to your content are weighted more heavily in algorithms
META DESCRIPTIONS: Are important so make sure they are unique and directly reflect the contents of your page
ON/OFF PAGE FACTORS: On Page Factors such as your content, site architecture and HTML coding are under your control. Off Page Factors you can’t control and are related to links to your site and their reputation
PAGE TITLES: The titles you use, even though you may never see them as they can be buried in code, are important because this is what search engines use to work out what is on your page
REPUTATION: Websites that consistently produce engaging content, and therefore have trustworthy sites linking to them, will perform well in search results
SEARCH TERMS: These are the terms your target market use when searching for your product or service
SPEED: You want to make sure your website is as fast as possible. No one has time to wait for your page to load
Take home message
It’s important to understand that when you use a search engine you are not actually searching the internet.
What you’re searching is an index of what that search engine can find on the web.
This was by no means an exhaustive guide to all the nuances associated with the field of SEO.
For more detailed advice, specific to your particular needs, consult an SEO professional by doing one of those searches!
I’d love to meet you on Twitter @TanyaBradford and hear about your experiences with SEO.