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Social Media for Small Business

By on Monday, May 12, 2014 in Social Media | 0 comments

Tanya Bradford

A common theme I hear from small business owners is “I don’t have time for social media”.

Social media can be time consuming but I’ve listed a few things that can really help small business owners test the waters without making a huge time investment.

1. Get organised and put social media on your schedule

Talking about it and actually doing it are quite different.

Once you are in the zone it will not seem like it is a huge drain on your schedule.

Plus it gives you the opportunity to reach out and obtain feedback from the market on your product and/or service.

2. Work out what you want out of social media

This will help you prioritise and not waste time in the long run.

Kevan Lee (via Jeff Bullas) recommends working out where social media fits into your priorities by using the matrix from Stephen Covey, author of The Seven Habits of Highly Effective People.

Put your social media efforts into perspective based on urgency and importance.

Being strategic about how you engage in social media will ensure you don’t waste time.

3. Use Tools to schedule your posts

There are loads of free software options offering basic scheduling features and analytics.

Try HootSuite or Buffer

Evan LePage, Social Content Writer for HootSuite, also suggested auto-scheduling as one of his 5 tips for busy people to get involved with social media.

Once you are up and running try Tweriod to find out when your customers are online and sharing information on Twitter.

This will ensure your posts will have the best chance of gaining maximum exposure.

You can go to town on purchasing premium accounts but this will only become necessary if you can see the benefit of making that investment long term.

4. Work out what platforms are going to work for your business

To get a good understanding of what social media platform will work for your small business see my previous post, with a great infographic, to help get you started.

If you have a highly visual product then pinterest, instagram and facebook are going to be very key.

If you have a consultancy business, with limited visual material to work with, then LinkedIn will potentially be one place you really want to invest your energy.

It doesn’t hurt to spend some time listening and observing to get a feel for what other people and your potential customers are sharing on these platforms.

5. Say something

Every small business owner I know is extremely passionate about what they do.

Why else would they own a small business – as my accountant once said “it’s not a hobby”.

Natural communication works best.

Avoid the temptation to fill your social media posts with only promotion of your business.

Your audience will tolerate some of this but in the true spirit of social media it’s all about sharing, not just being constantly talked at.

“All this still sounds really time consuming”

It can be but it really doesn’t have to be.

If you follow the above key steps, by getting organised and using all the free tools out there to schedule your posts, you will find after the settling in period, it takes no time at all.

The only cost is your time, and there is the potential to share information about what you are passionate about, and grow your business at the same time.

If you have enjoyed this article please use those share buttons (on the right) to spread the word.

I’d also love to meet you on Twitter @TanyaBradford

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