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Signature moves

By on Friday, April 25, 2014 in Marketing | 0 comments

Tanya Bradford

Email is one of the greatest inventions for communications ever – up there with the discovery of penicillin.

Email allows business to be conducted quickly and easily, across timezones, at all hours of the day and night and forms a permanent written record.

But are you aware that how you sign off your email is part of your personal brand and makes a lasting impression.

What does your signature sign off say about you?

Every time you sign off an email are you really thinking about the image you are projecting. I am strictly talking business emails, and I have collected some crackers from colleagues on this subject.

I’m a professional – take me seriously

“Regards” and variations like “Kind regards” are amongst the most frequently used. These sign offs don’t raise any eyebrows and convey a respectful and professional working relationship.

“Best” is also in a similar vein, however, can sometimes come off a little arrogant.

“Cheers” is another popular one but best reserved for friendly banter with only those that you know very well.

I have also seen some extremely interesting ones, that may have been meant tongue-in-cheek, but really just have the word disaster subtitled all over them.

“Gotta zip”

Quite seriously this was used as an email sign off in a professional capacity. There are so many things wrong with this – period.

Similarly themed “Later” and “I’m out” are only incremental improvements because they are spelt correctly. Clearly these are bizarre and by no means recommended for anyone who wants to be treated seriously in the workplace.

Another curious sign off I’ve seen is “Coolness”. Really? Enough said.

Remember next time you send an email think about whether it is enhancing your personal brand.

I want to hear from you!

I’d love to hear your thoughts on email sign offs – particularly if you have received anything not pedestrian.

Follow me on twitter @TanyaBradford

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