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Content under the microscope

By on Sunday, April 27, 2014 in Writing | 0 comments

Tanya Bradford

Developing content for your website is often daunting. The human tendency is to write absolutely everything down, but when it comes to digital communication more is not better.

Weigh every word

Question if you can say it better in fewer words or whether the entire sentence is superfluous. There is an art to writing short, direct and compelling language. No one has “time” to spend waiting for you to get to the point.

Work an angle

Every website has a mandatory “About us” page but have you critically examined how you can make this section engaging and meaningful.

“About us” shouldn’t be a chronological list of work experience. Your LinkedIn page should have that covered.

Instead provide some insight in to what you believe in and what you stand for. It will certainly make for more engaging reading.

Interact and link

We live in a connected world and no website can exist in isolation and expect any traffic – SEO anyone?

Provide more than just promotion of your own wares on your website. Give users the opportunity to learn something by linking to other resources.

website-writing.com/writing
webwisewording.com/web-writing-tips/
websitecriteria.com/Website_guidelines/website_writing_guide

“A picture is worth a thousand words”

Work out whether you can get the same point across using a combination of design, infographics and pictures. Your users will be eternally grateful.

You can follow me on twitter @TanyaBradford

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