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Steps to follow for impactful email campaigns

By on Monday, June 30, 2014 in Design, Email Marketing, Writing | 0 comments

Email remains a staple in the marketing mix for many products and brands. Mainly because an email campaign can deliver real-time results with clear return on investment (ROI). I have included some considerations for your next email campaign to ensure you obtain maximum impact. 1. List Quality How...

9 Steps to Writing Success

By on Sunday, June 1, 2014 in Content, Marketing, Writing | 0 comments

I am a writer, so the ability to write content fast is one of the things I’m known for. If you have ever worked in a newsroom, believe me, it’s about being able to type at the speed of light and push out content fast. But I know that writing doesn’t come easily for everyone. I have often been in...

Cool Quote

By on Saturday, May 24, 2014 in Writing | 0 comments

You don’t write because you want to say something, you write because you have something to say

F. Scott Fitzgerald

Content under the microscope

By on Sunday, April 27, 2014 in Writing | 0 comments

Developing content for your website is often daunting. The human tendency is to write absolutely everything down, but when it comes to digital communication more is not better. Weigh every word Question if you can say it better in fewer words or whether the entire sentence is superfluous. There is...