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Tick Tock Creative on the Clock

By on Tuesday, July 22, 2014 in Creative, Marketing, Strategy | 0 comments

Coming up with a creative marketing strategy under a tight deadline is a skill. Some people just seem to nail it right off the bat and project effortless cool when faced with this type of task. I’m going to let you in on a secret…all of these people follow a routine or formula to come up with a...

9 Steps to Writing Success

By on Sunday, June 1, 2014 in Content, Marketing, Writing | 0 comments

I am a writer, so the ability to write content fast is one of the things I’m known for. If you have ever worked in a newsroom, believe me, it’s about being able to type at the speed of light and push out content fast. But I know that writing doesn’t come easily for everyone. I have often been in...

In Terms of SEO

By on Monday, May 19, 2014 in SEO | 0 comments

Search Engine Optimisation, or SEO, doesn’t have to be considered rocket science. Although one cool infographic I found reckons it’s Alchemy which as a synthetic chemist I appreciate. The aim of this article, however, is to demystify the area for those new to the field, and provide some...

What Scientists can learn from Communicators

By on Saturday, April 26, 2014 in Marketing | 0 comments

Having one foot in both camps, science & communications, has given me a unique perspective. Scientists are generally not the best communicators because their energy is spent ruminating on how they can get their current experiments to work! Why communication is important Communicating can lead...

Signature moves

By on Friday, April 25, 2014 in Marketing | 0 comments

Email is one of the greatest inventions for communications ever – up there with the discovery of penicillin. Email allows business to be conducted quickly and easily, across timezones, at all hours of the day and night and forms a permanent written record. But are you aware that how you sign off...