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Content under the microscope

By on Sunday, April 27, 2014 in Writing | 0 comments

Developing content for your website is often daunting. The human tendency is to write absolutely everything down, but when it comes to digital communication more is not better. Weigh every word Question if you can say it better in fewer words or whether the entire sentence is superfluous. There is...

What Scientists can learn from Communicators

By on Saturday, April 26, 2014 in Marketing | 0 comments

Having one foot in both camps, science & communications, has given me a unique perspective. Scientists are generally not the best communicators because their energy is spent ruminating on how they can get their current experiments to work! Why communication is important Communicating can lead...

Signature moves

By on Friday, April 25, 2014 in Marketing | 0 comments

Email is one of the greatest inventions for communications ever – up there with the discovery of penicillin. Email allows business to be conducted quickly and easily, across timezones, at all hours of the day and night and forms a permanent written record. But are you aware that how you sign off...