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Tick Tock Creative on the Clock

By on Tuesday, July 22, 2014 in Creative, Marketing, Strategy | 0 comments

Coming up with a creative marketing strategy under a tight deadline is a skill. Some people just seem to nail it right off the bat and project effortless cool when faced with this type of task. I’m going to let you in on a secret…all of these people follow a routine or formula to come up with a...

Steps to follow for impactful email campaigns

By on Monday, June 30, 2014 in Design, Email Marketing, Writing | 0 comments

Email remains a staple in the marketing mix for many products and brands. Mainly because an email campaign can deliver real-time results with clear return on investment (ROI). I have included some considerations for your next email campaign to ensure you obtain maximum impact. 1. List Quality How...

Productivity Hacks to Keep Your Finger on the Pulse

By on Monday, June 9, 2014 in Productivity, Social Media | 0 comments

Let’s face it we’re all busy and bombarded with constant demands for our time. Maintaining engagement online is just one more thing to add to the list. So I thought I would let you know what I use to keep my finger on the pulse. Here are my top 5 Productivity Hacks to make the most of your online...

9 Steps to Writing Success

By on Sunday, June 1, 2014 in Content, Marketing, Writing | 0 comments

I am a writer, so the ability to write content fast is one of the things I’m known for. If you have ever worked in a newsroom, believe me, it’s about being able to type at the speed of light and push out content fast. But I know that writing doesn’t come easily for everyone. I have often been in...

Cool Quote

By on Saturday, May 24, 2014 in Writing | 0 comments

You don’t write because you want to say something, you write because you have something to say

F. Scott Fitzgerald

In Terms of SEO

By on Monday, May 19, 2014 in SEO | 0 comments

Search Engine Optimisation, or SEO, doesn’t have to be considered rocket science. Although one cool infographic I found reckons it’s Alchemy which as a synthetic chemist I appreciate. The aim of this article, however, is to demystify the area for those new to the field, and provide some...

Social Media for Small Business

By on Monday, May 12, 2014 in Social Media | 0 comments

A common theme I hear from small business owners is “I don’t have time for social media”. Social media can be time consuming but I’ve listed a few things that can really help small business owners test the waters without making a huge time investment. 1. Get organised and put social media on your...

Content under the microscope

By on Sunday, April 27, 2014 in Writing | 0 comments

Developing content for your website is often daunting. The human tendency is to write absolutely everything down, but when it comes to digital communication more is not better. Weigh every word Question if you can say it better in fewer words or whether the entire sentence is superfluous. There is...